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HubSpot CRM

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The customer platform with a genuinely free CRM

4.3Based on 91 reviews

Verified reviews for HubSpot CRM

We may earn a commission if you buy via links on this page. It never affects how we rate software — how we make money.

4.3

91 reviews

  • 5 ★
    48
  • 4 ★
    30
  • 3 ★
    9
  • 2 ★
    2
  • 1 ★
    2
Positive 86%Neutral 10%Negative 4%
Write a Review
R

Ryan Y.Verified reviewer

Founder, Bramley Group

LinkedIn verified
Consulting11-50 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 20 February 2026

The free tier hooked us, the platform kept us

It grew with us from a two person startup to a proper sales team without us ever switching tools.

Ease of use
5.0
Customer service
5.0
Functionality
5.0
Pros

The reporting dashboards are properly useful.

Cons

Onboarding the advanced features takes time.

Was this helpful? · 26

HubSpot Response— responded on 20 February 2026

Thank you for the feedback and for growing with HubSpot.

C

Callum D.Verified reviewer

Head of Growth, Marlow Digital

LinkedIn verified
Media Production501-1000 employeesUnited KingdomUsed: 6-12 months
4.0
Reviewed on 18 February 2026

Does a huge amount

The automation and reporting are excellent. Value dips as your contact count climbs.

Ease of use
4.0
Customer service
5.0
Value for money
4.0
Functionality
4.0
Pros

Reporting is clear and useful.

Cons

Contact based pricing adds up.

Was this helpful? · 17
M

Mark Osei

CRM Manager, Redgate Digital

Information Technology and Services11-50 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 17 February 2026

Sales and marketing in one place

There is a huge UK partner and template ecosystem, so there is always help and a head start.

Ease of use
4.0
Value for money
4.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

It is a lot of platform if you only want a simple CRM.

Was this helpful? · 2
D

Dominic KavanaghVerified reviewer

Revenue Operations Manager, Brindley Group

LinkedIn verified
Consulting1 employeesUnited KingdomUsed: Less than 6 months
4.0
Reviewed on 15 February 2026

Strong once you invest

The automation and reporting are excellent. Value dips as your contact count climbs.

Ease of use
3.0
Customer service
3.0
Value for money
3.0
Functionality
5.0
Pros

Everything in one place.

Cons

Best features are on higher tiers.

Was this helpful? · 29
L

Louise V.

CRM Manager, Cotswold Ltd

Real Estate51-200 employeesUnited KingdomUsed: Less than 6 months
5.0
Reviewed on 15 February 2026

Transformed our reporting

Sequences and automation took a mountain of manual follow up off the team. The reporting is genuinely useful.

Ease of use
5.0
Customer service
5.0
Value for money
5.0
Pros

The free core CRM is genuinely capable.

Cons

Onboarding the advanced features takes time.

Was this helpful? · 20
N

Naomi W.Verified reviewer

Revenue Operations Manager, Farrow Digital

LinkedIn verified
Wholesale51-200 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 14 February 2026

Best platform for a scaling team

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Ease of use
5.0
Customer service
5.0
Value for money
5.0
Functionality
5.0
Pros

The free core CRM is genuinely capable.

Cons

None so far.

Was this helpful? · 35
C

Chris L.

Head of Growth

Financial Services1 employeesUnited KingdomUsed: Less than 6 months
5.0
Reviewed on 13 February 2026

Free CRM is genuinely free

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Value for money
5.0
Pros

The reporting dashboards are properly useful.

Cons

Some tools are locked behind higher plans.

Was this helpful? · 28
O

Owen Holt

Revenue Operations Manager, Blackwood Trading

Insurance11-50 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 12 February 2026

Scaled with us beautifully

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Functionality
5.0
Pros

The reporting dashboards are properly useful.

Cons

Onboarding the advanced features takes time.

Was this helpful? · 29
A

Amara N.

CRM Manager, Waverley & Co

SaaS501-1000 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 11 February 2026

The free tier hooked us, the platform kept us

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Customer service
5.0
Value for money
4.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

Some tools are locked behind higher plans.

Was this helpful? · 39
C

Craig Fraser

Demand Generation Manager

Professional Services2-10 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 10 February 2026

Automation that actually saves time

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Ease of use
5.0
Customer service
5.0
Value for money
5.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

It is a lot of platform if you only want a simple CRM.

Was this helpful? · 3