HubSpot is a customer platform combining a free core CRM with paid Sales, Marketing, Service and Content hubs. Its free tier — unlimited users and up to a million contacts — has made it hugely popular with UK startups and scale-ups.
Paid tiers add automation, sequences, reporting and marketing tools. HubSpot operates EU data hosting options and is widely supported by UK agencies and partners.
HubSpot CRM
£15
per user/month
Capsule CRM
£18
per user/month
Based on 91 reviews
Starting price
£18/user/month
of reviewers rated it
4 stars or above
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Popular all-in-one CRM with free contact management plus paid sales, marketing and service hubs used widely by UK scale-ups. It is listed under CRM Software on Stack Match.
HubSpot CRM starts from £15/user/month. A free trial is available. A free version is also available.
Key features include: Free core CRM, Deal pipelines, Email tracking & templates, Sales automation & sequences, Marketing tools, Reporting dashboards.
Integration information has not been listed yet.
HubSpot offers support via Email, Live Chat, Knowledge Base, Community.
HubSpot CRM is available in United Kingdom, Global.
Typical company sizes, industries, and job titles based on verified Stack Match reviews.
Ease of useBased on 91 reviews
Sales Director
↗ 16%Consulting
Top SectorReal advantages and drawbacks of HubSpot CRM highlighted by verified users.
Overall sentimentBased on 91 reviews
86% positive reviews out of 91
Everything from first touch to closed deal sits in one system now, which our old stack never managed.
Lucy Foster
Head of Growth, 501-1000 employees
“It scales from tiny to large without a migration.”
4% negative reviews out of 91
The pricing crept up relentlessly as our database grew and we could not justify it for what we used.
Grace T.
Managing Director, 51-200 employees
“Costs escalated far too quickly.”
Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
Allows you to manage and streamline free core crm operations efficiently inside your business workflows.
Allows you to manage and streamline deal pipelines operations efficiently inside your business workflows.
Allows you to manage and streamline email tracking & templates operations efficiently inside your business workflows.
Allows you to manage and streamline sales automation & sequences operations efficiently inside your business workflows.
Allows you to manage and streamline marketing tools operations efficiently inside your business workflows.
Allows you to manage and streamline reporting dashboards operations efficiently inside your business workflows.
FeaturesBased on 91 reviews
Value for moneyBased on 91 reviews
Ideal for businesses ready to explore and get started with basic operations
Ideal for businesses ready to explore and get started with basic operations
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Integration information has not been listed yet.
Customer ServiceBased on 91 reviews
Based on 91 reviews
Sales Director, Carrick & Co
LinkedIn verifiedThere is a huge UK partner and template ecosystem, so there is always help and a head start.
Huge ecosystem of partners, templates and integrations.
Contact tier pricing can bite as your database grows.
Sales Director
LinkedIn verifiedIt grew with us from a two person startup to a proper sales team without us ever switching tools.
Huge ecosystem of partners, templates and integrations.
Contact tier pricing can bite as your database grows.
Head of Growth
Everything from first touch to closed deal sits in one system now, which our old stack never managed.
It scales from tiny to large without a migration.
Nothing that made us regret it.
Founder, Prospect Solutions
It grew with us from a two person startup to a proper sales team without us ever switching tools.
The free core CRM is genuinely capable.
Costs ramp up quickly once you need the paid hubs.
Marketing Director, Oakwell Group
We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.
Sequences and automation are excellent.
None so far.
CRM Manager, Pennine Partners
LinkedIn verifiedHubSpot does almost everything, but the jump from free to paid is a big one for a small budget.
Strong UK partner network.
Best features are on higher tiers.
Marketing Manager, Pennine Services
LinkedIn verifiedIt does a lot, though for a small team a chunk of it went unused while the bill grew.
Useful reporting.
Contact pricing stings.
Sales Director, Hartley Associates
The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.
The free core CRM is genuinely capable.
Nothing that made us regret it.
Head of Growth, Brindley Digital
LinkedIn verifiedThere is a huge UK partner and template ecosystem, so there is always help and a head start.
It scales from tiny to large without a migration.
Contact tier pricing can bite as your database grows.
Head of Growth, Hollybush Consulting
LinkedIn verifiedThe free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.
The reporting dashboards are properly useful.
Onboarding the advanced features takes time.
Sales Director, Albion
Sequences and automation took a mountain of manual follow up off the team. The reporting is genuinely useful.
The reporting dashboards are properly useful.
Onboarding the advanced features takes time.
Revenue Operations Manager, Meridian Associates
It does a lot, though for a small team a chunk of it went unused while the bill grew.
Useful reporting.
Contact pricing stings.
Marketing Manager, Cotswold Solutions
We run our whole funnel on it. Some tools you want sit on the pricier tiers.
Reporting is clear and useful.
Gets expensive as you scale.
Demand Generation Manager
LinkedIn verifiedWe started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.
Sequences and automation are excellent.
Costs ramp up quickly once you need the paid hubs.
Marketing Manager, Redgate Services
LinkedIn verifiedWe run our whole funnel on it. Some tools you want sit on the pricier tiers.
Sequences and automation are genuinely powerful.
Best features are on higher tiers.
Founder, Carrick Ltd
LinkedIn verifiedBrilliant platform overall. Just go in knowing the costs scale as you do.
Everything in one place.
Contact based pricing adds up.
Demand Generation Manager, Waverley & Co
The automation and reporting are excellent. Value dips as your contact count climbs.
Reporting is clear and useful.
Best features are on higher tiers.
Founder, Pennine & Co
The automation and reporting are excellent. Value dips as your contact count climbs.
Strong UK partner network.
Contact based pricing adds up.
Demand Generation Manager, Blackwood Partners
LinkedIn verifiedWe started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.
Sales and marketing living together makes reporting so much clearer.
Nothing worth noting.
Marketing Manager, Meridian Ltd
LinkedIn verifiedIt grew with us from a two person startup to a proper sales team without us ever switching tools.
Sequences and automation are excellent.
Nothing that made us regret it.
Marketing Manager
LinkedIn verifiedWe started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.
Huge ecosystem of partners, templates and integrations.
Contact tier pricing can bite as your database grows.
Demand Generation Manager, Meridian Trading
LinkedIn verifiedWe run our whole funnel on it. Some tools you want sit on the pricier tiers.
Sequences and automation are genuinely powerful.
Best features are on higher tiers.
Managing Director
We run our whole funnel on it. Some tools you want sit on the pricier tiers.
Strong UK partner network.
Gets expensive as you scale.
Managing Director, Blackwood Partners
The pricing crept up relentlessly as our database grew and we could not justify it for what we used.
The platform itself is powerful.
Costs escalated far too quickly.
Sales Manager, Farrow Studio
LinkedIn verifiedThe free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.
Sales and marketing living together makes reporting so much clearer.
Costs ramp up quickly once you need the paid hubs.
Sales Manager, Carrick Solutions
We run our whole funnel on it. Some tools you want sit on the pricier tiers.
Sequences and automation are genuinely powerful.
Best features are on higher tiers.
Managing Director, Northgate Consulting
Everything from first touch to closed deal sits in one system now, which our old stack never managed.
Huge ecosystem of partners, templates and integrations.
Nothing that made us regret it.
Marketing Manager, Waverley
It does a lot, though for a small team a chunk of it went unused while the bill grew.
Good automation.
Contact pricing stings.
Founder, Harborne
LinkedIn verifiedThere is a huge UK partner and template ecosystem, so there is always help and a head start.
Sequences and automation are excellent.
Costs ramp up quickly once you need the paid hubs.
Managing Director, Hollybush Associates
It grew with us from a two person startup to a proper sales team without us ever switching tools.
The free core CRM is genuinely capable.
Contact tier pricing can bite as your database grows.