HubSpot CRM logo

HubSpot CRM

Verified Listing

The customer platform with a genuinely free CRM

What is HubSpot CRM?

HubSpot is a customer platform combining a free core CRM with paid Sales, Marketing, Service and Content hubs. Its free tier — unlimited users and up to a million contacts — has made it hugely popular with UK startups and scale-ups.

Paid tiers add automation, sequences, reporting and marketing tools. HubSpot operates EU data hosting options and is widely supported by UK agencies and partners.

Compare with a popular alternative

HubSpot CRM logo

HubSpot CRM

4.3(91)

£15

per user/month

Free TrialFree Version
Capsule CRM logo

Capsule CRM

4.3(58)

£18

per user/month

Free TrialFree Version
VS
4.3
Ease of Use
4.5
3.9
Value for Money
4.5
4.2
Customer Service
4.1
4.5
Functionality
4.0

Overall rating

See all reviews

Based on 91 reviews

4.3

Reviews sentiment

Positive 86%Neutral 10%Negative 4%

HubSpot CRM alternatives

View all alternatives
Capsule CRM logo

Capsule CRM

4.3(58)

Starting price

£18/user/month

Free TrialFree Version
86%

of reviewers rated it
4 stars or above

Learn More
FAQ

Frequently Asked
Questions

Still have a question?

Contact us! We'll be happy to help you.

Support team memberSupport team memberSupport team member

Popular all-in-one CRM with free contact management plus paid sales, marketing and service hubs used widely by UK scale-ups. It is listed under CRM Software on Stack Match.

HubSpot CRM starts from £15/user/month. A free trial is available. A free version is also available.

Key features include: Free core CRM, Deal pipelines, Email tracking & templates, Sales automation & sequences, Marketing tools, Reporting dashboards.

Integration information has not been listed yet.

HubSpot offers support via Email, Live Chat, Knowledge Base, Community.

HubSpot CRM is available in United Kingdom, Global.

USERS

Who uses HubSpot CRM?

Typical company sizes, industries, and job titles based on verified Stack Match reviews.

HubSpot CRM logoEase of use
4.3

Based on 91 reviews

Company size

Based on 50 reviews
0%
Small business
0%
Midsize business
0%
Enterprise

Top job functions

Based on 50 reviews

Sales Director

16%
  • Sales Director0%
  • Founder0%
  • Revenue Operations Manager0%
  • Managing Director0%
  • CRM Manager0%
  • Demand Generation Manager0%

Top industries

Based on 50 reviews

Consulting

Top Sector
  • Consulting0%
  • Agency0%
  • Insurance0%
  • Financial Services0%
  • Construction0%
  • Wholesale0%
PROS & CONS

Pros & Cons in Reviews

Real advantages and drawbacks of HubSpot CRM highlighted by verified users.

HubSpot CRM logoOverall sentiment
4.3

Based on 91 reviews

It scales from tiny to large without a migration.

86% positive reviews out of 91

Everything from first touch to closed deal sits in one system now, which our old stack never managed.

L

Lucy Foster

Head of Growth, 501-1000 employees

It scales from tiny to large without a migration.

Costs escalated far too quickly.

4% negative reviews out of 91

The pricing crept up relentlessly as our database grew and we could not justify it for what we used.

G

Grace T.

Managing Director, 51-200 employees

Costs escalated far too quickly.

Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Free core CRM

4.4(64)

Allows you to manage and streamline free core crm operations efficiently inside your business workflows.

Deal pipelines

4.5(82)

Allows you to manage and streamline deal pipelines operations efficiently inside your business workflows.

Email tracking & templates

4.8(28)

Allows you to manage and streamline email tracking & templates operations efficiently inside your business workflows.

Sales automation & sequences

4.1(64)

Allows you to manage and streamline sales automation & sequences operations efficiently inside your business workflows.

Marketing tools

4.6(10)

Allows you to manage and streamline marketing tools operations efficiently inside your business workflows.

Reporting dashboards

4.2(10)

Allows you to manage and streamline reporting dashboards operations efficiently inside your business workflows.

HubSpot CRM logoFeatures
4.5

Based on 91 reviews

PRICING PLANS

HubSpot CRM Pricing

Free Trial AvailableFree Version Available
HubSpot CRM logoValue for money
3.9

Based on 91 reviews

Free Tools

Free

Ideal for businesses ready to explore and get started with basic operations

  • Contact management
  • Deals & tasks
  • Email tracking
  • Unlimited users

Sales Hub Starter

Most popular

Ideal for businesses ready to explore and get started with basic operations

£15/ user/month
  • Sales automation
  • Sequences
  • Goals
  • Simple reporting

We may earn a commission if you buy via links on this page. It never affects how we rate software — how we make money.

Integrations

Integration information has not been listed yet.

Support, availability and typical users

Support

  • Email
  • Phone
  • Live Chat
  • Knowledge Base
  • Forum

Availability

Countries
United Kingdom, Global
Languages
English

Typical users

  • Small business
  • Midsize business
  • Enterprise
HubSpot CRM logoCustomer Service
4.2

Based on 91 reviews

User reviews

Overall rating

Write a review
4.3

Based on 91 reviews

Filter by rating

Average Ratings

Ease of Use4.3
Value for Money3.9
Customer Service4.2
Functionality4.5

Sorted by most recent

J

James F.Verified reviewer

Sales Director, Carrick & Co

LinkedIn verified
Insurance201-500 employeesUnited KingdomUsed: Less than 6 months
5.0
Reviewed on 23 June 2026

Powerful once you commit

There is a huge UK partner and template ecosystem, so there is always help and a head start.

Ease of use
5.0
Value for money
5.0
Functionality
5.0
Pros

Huge ecosystem of partners, templates and integrations.

Cons

Contact tier pricing can bite as your database grows.

Was this helpful? · 43
N

Nathan BlackwoodVerified reviewer

Sales Director

LinkedIn verified
Insurance51-200 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 19 June 2026

Sales and marketing in one place

It grew with us from a two person startup to a proper sales team without us ever switching tools.

Ease of use
5.0
Customer service
4.0
Value for money
5.0
Functionality
5.0
Pros

Huge ecosystem of partners, templates and integrations.

Cons

Contact tier pricing can bite as your database grows.

Was this helpful? · 33
L

Lucy Foster

Head of Growth

Construction501-1000 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 14 June 2026

Brilliant all in one

Everything from first touch to closed deal sits in one system now, which our old stack never managed.

Ease of use
5.0
Customer service
5.0
Value for money
5.0
Functionality
5.0
Pros

It scales from tiny to large without a migration.

Cons

Nothing that made us regret it.

Was this helpful? · 46
H

Helen Carter

Founder, Prospect Solutions

Consulting2-10 employeesUnited KingdomUsed: Less than 6 months
5.0
Reviewed on 8 June 2026

Scaled with us beautifully

It grew with us from a two person startup to a proper sales team without us ever switching tools.

Ease of use
5.0
Customer service
5.0
Functionality
5.0
Pros

The free core CRM is genuinely capable.

Cons

Costs ramp up quickly once you need the paid hubs.

Was this helpful? · 32
B

Bethan C.

Marketing Director, Oakwell Group

Construction501-1000 employeesUnited KingdomUsed: Less than 6 months
5.0
Reviewed on 3 June 2026

Transformed our reporting

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Ease of use
5.0
Customer service
5.0
Value for money
4.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

None so far.

Was this helpful? · 17
A

Amara N.Verified reviewer

CRM Manager, Pennine Partners

LinkedIn verified
Wholesale1 employeesUnited KingdomUsed: 2+ years
4.0
Reviewed on 1 June 2026

Excellent for sales and marketing

HubSpot does almost everything, but the jump from free to paid is a big one for a small budget.

Ease of use
4.0
Customer service
4.0
Value for money
4.0
Functionality
5.0
Pros

Strong UK partner network.

Cons

Best features are on higher tiers.

Was this helpful? · 19
C

Chris W.Verified reviewer

Marketing Manager, Pennine Services

LinkedIn verified
Recruitment11-50 employeesUnited KingdomUsed: 2+ years
3.0
Reviewed on 1 June 2026

Great tool, big jump to paid

It does a lot, though for a small team a chunk of it went unused while the bill grew.

Ease of use
3.0
Customer service
3.0
Value for money
2.0
Functionality
3.0
Pros

Useful reporting.

Cons

Contact pricing stings.

Was this helpful? · 14
L

Laura W.

Sales Director, Hartley Associates

Information Technology and Services11-50 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 22 May 2026

Automation that actually saves time

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Value for money
5.0
Functionality
5.0
Pros

The free core CRM is genuinely capable.

Cons

Nothing that made us regret it.

Was this helpful? · 42
S

Sarah Y.Verified reviewer

Head of Growth, Brindley Digital

LinkedIn verified
Agency2-10 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 20 May 2026

Transformed our reporting

There is a huge UK partner and template ecosystem, so there is always help and a head start.

Ease of use
5.0
Customer service
5.0
Value for money
4.0
Pros

It scales from tiny to large without a migration.

Cons

Contact tier pricing can bite as your database grows.

Was this helpful? · 45
M

Michael BeckettVerified reviewer

Head of Growth, Hollybush Consulting

LinkedIn verified
Agency51-200 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 19 May 2026

Best platform for a scaling team

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Customer service
4.0
Pros

The reporting dashboards are properly useful.

Cons

Onboarding the advanced features takes time.

Was this helpful? · 43
J

Josh Kavanagh

Sales Director, Albion

Insurance1 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 18 May 2026

Powerful once you commit

Sequences and automation took a mountain of manual follow up off the team. The reporting is genuinely useful.

Ease of use
4.0
Customer service
5.0
Value for money
4.0
Functionality
5.0
Pros

The reporting dashboards are properly useful.

Cons

Onboarding the advanced features takes time.

Was this helpful? · 25
N

Natalie T.

Revenue Operations Manager, Meridian Associates

Information Technology and Services501-1000 employeesUnited KingdomUsed: 1-2 years
3.0
Reviewed on 18 May 2026

Mixed on cost

It does a lot, though for a small team a chunk of it went unused while the bill grew.

Ease of use
4.0
Value for money
3.0
Pros

Useful reporting.

Cons

Contact pricing stings.

Was this helpful? · 9
L

Lucy Vaughan

Marketing Manager, Cotswold Solutions

Wholesale11-50 employeesUnited KingdomUsed: 1-2 years
4.0
Reviewed on 17 May 2026

Great features, watch the upgrade path

We run our whole funnel on it. Some tools you want sit on the pricier tiers.

Ease of use
5.0
Value for money
3.0
Functionality
4.0
Pros

Reporting is clear and useful.

Cons

Gets expensive as you scale.

Was this helpful? · 17
J

James C.Verified reviewer

Demand Generation Manager

LinkedIn verified
Financial Services51-200 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 13 May 2026

Brilliant all in one

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Ease of use
5.0
Customer service
5.0
Value for money
4.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

Costs ramp up quickly once you need the paid hubs.

Was this helpful? · 43
S

Sarah F.Verified reviewer

Marketing Manager, Redgate Services

LinkedIn verified
Wholesale2-10 employeesUnited KingdomUsed: 6-12 months
4.0
Reviewed on 13 May 2026

Excellent for sales and marketing

We run our whole funnel on it. Some tools you want sit on the pricier tiers.

Ease of use
4.0
Customer service
4.0
Value for money
3.0
Functionality
4.0
Pros

Sequences and automation are genuinely powerful.

Cons

Best features are on higher tiers.

Was this helpful? · 13
C

Craig J.Verified reviewer

Founder, Carrick Ltd

LinkedIn verified
Insurance501-1000 employeesUnited KingdomUsed: 6-12 months
4.0
Reviewed on 26 April 2026

Does a huge amount

Brilliant platform overall. Just go in knowing the costs scale as you do.

Ease of use
4.0
Customer service
4.0
Value for money
3.0
Functionality
4.0
Pros

Everything in one place.

Cons

Contact based pricing adds up.

Was this helpful? · 2
H

Hannah W.

Demand Generation Manager, Waverley & Co

Professional Services1 employeesUnited KingdomUsed: Less than 6 months
4.0
Reviewed on 16 April 2026

Strong once you invest

The automation and reporting are excellent. Value dips as your contact count climbs.

Ease of use
4.0
Customer service
5.0
Value for money
3.0
Functionality
5.0
Pros

Reporting is clear and useful.

Cons

Best features are on higher tiers.

Was this helpful? · 27
K

Katie Y.

Founder, Pennine & Co

Insurance51-200 employeesUnited KingdomUsed: 1-2 years
4.0
Reviewed on 13 April 2026

Powerful platform

The automation and reporting are excellent. Value dips as your contact count climbs.

Ease of use
3.0
Customer service
4.0
Value for money
3.0
Functionality
4.0
Pros

Strong UK partner network.

Cons

Contact based pricing adds up.

Was this helpful? · 46
S

Sarah RobinsonVerified reviewer

Demand Generation Manager, Blackwood Partners

LinkedIn verified
Media Production11-50 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 9 April 2026

Best platform for a scaling team

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Ease of use
5.0
Customer service
5.0
Value for money
4.0
Functionality
5.0
Pros

Sales and marketing living together makes reporting so much clearer.

Cons

Nothing worth noting.

Was this helpful? · 30
A

Amara H.Verified reviewer

Marketing Manager, Meridian Ltd

LinkedIn verified
Agency1 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 7 April 2026

Sales and marketing in one place

It grew with us from a two person startup to a proper sales team without us ever switching tools.

Ease of use
5.0
Value for money
5.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

Nothing that made us regret it.

Was this helpful? · 5
J

James WrenVerified reviewer

Marketing Manager

LinkedIn verified
Agency11-50 employeesUnited KingdomUsed: 6-12 months
5.0
Reviewed on 1 April 2026

Our whole funnel lives here

We started on the free CRM and gradually added Sales Hub. Having marketing and sales in one place transformed our reporting.

Customer service
5.0
Value for money
5.0
Pros

Huge ecosystem of partners, templates and integrations.

Cons

Contact tier pricing can bite as your database grows.

Was this helpful? · 36
N

Naomi HoltVerified reviewer

Demand Generation Manager, Meridian Trading

LinkedIn verified
Agency201-500 employeesUnited KingdomUsed: Less than 6 months
4.0
Reviewed on 27 March 2026

Great features, watch the upgrade path

We run our whole funnel on it. Some tools you want sit on the pricier tiers.

Ease of use
4.0
Value for money
3.0
Pros

Sequences and automation are genuinely powerful.

Cons

Best features are on higher tiers.

Was this helpful? · 5
M

Megan B.

Managing Director

Insurance2-10 employeesUnited KingdomUsed: 2+ years
4.0
Reviewed on 26 March 2026

Strong once you invest

We run our whole funnel on it. Some tools you want sit on the pricier tiers.

Ease of use
4.0
Customer service
4.0
Value for money
4.0
Functionality
4.0
Pros

Strong UK partner network.

Cons

Gets expensive as you scale.

Was this helpful? · 5
G

Grace T.

Managing Director, Blackwood Partners

Financial Services51-200 employeesUnited KingdomUsed: 2+ years
1.0
Reviewed on 23 March 2026

Bill grew too fast

The pricing crept up relentlessly as our database grew and we could not justify it for what we used.

Ease of use
1.0
Customer service
1.0
Value for money
1.0
Functionality
2.0
Pros

The platform itself is powerful.

Cons

Costs escalated far too quickly.

Was this helpful? · 44
D

Daniel T.Verified reviewer

Sales Manager, Farrow Studio

LinkedIn verified
SaaS2-10 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 22 March 2026

Transformed our reporting

The free tier is a proper CRM, not a teaser. We ran on it for a year before we needed to pay a penny.

Ease of use
5.0
Value for money
4.0
Functionality
5.0
Pros

Sales and marketing living together makes reporting so much clearer.

Cons

Costs ramp up quickly once you need the paid hubs.

Was this helpful? · 31
J

James V.

Sales Manager, Carrick Solutions

Recruitment11-50 employeesUnited KingdomUsed: 1-2 years
4.0
Reviewed on 21 March 2026

Recommend with a budget in mind

We run our whole funnel on it. Some tools you want sit on the pricier tiers.

Ease of use
4.0
Customer service
4.0
Value for money
4.0
Functionality
4.0
Pros

Sequences and automation are genuinely powerful.

Cons

Best features are on higher tiers.

Was this helpful? · 28
B

Bethan A.

Managing Director, Northgate Consulting

Information Technology and Services501-1000 employeesUnited KingdomUsed: 2+ years
5.0
Reviewed on 11 March 2026

Powerful once you commit

Everything from first touch to closed deal sits in one system now, which our old stack never managed.

Ease of use
5.0
Customer service
4.0
Value for money
4.0
Functionality
5.0
Pros

Huge ecosystem of partners, templates and integrations.

Cons

Nothing that made us regret it.

Was this helpful? · 8
F

Freya Fielding

Marketing Manager, Waverley

SaaS11-50 employeesUnited KingdomUsed: 6-12 months
3.0
Reviewed on 5 March 2026

Value dips at scale

It does a lot, though for a small team a chunk of it went unused while the bill grew.

Ease of use
3.0
Customer service
3.0
Value for money
2.0
Functionality
4.0
Pros

Good automation.

Cons

Contact pricing stings.

Was this helpful? · 15
T

Tom CarterVerified reviewer

Founder, Harborne

LinkedIn verified
Consulting501-1000 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 5 March 2026

Our whole funnel lives here

There is a huge UK partner and template ecosystem, so there is always help and a head start.

Ease of use
5.0
Value for money
5.0
Functionality
5.0
Pros

Sequences and automation are excellent.

Cons

Costs ramp up quickly once you need the paid hubs.

Was this helpful? · 25
D

David Mercer

Managing Director, Hollybush Associates

Recruitment2-10 employeesUnited KingdomUsed: 1-2 years
5.0
Reviewed on 22 February 2026

Powerful once you commit

It grew with us from a two person startup to a proper sales team without us ever switching tools.

Ease of use
5.0
Value for money
4.0
Functionality
5.0
Pros

The free core CRM is genuinely capable.

Cons

Contact tier pricing can bite as your database grows.

Was this helpful? · 18