Capsule is a CRM built in Manchester by Zestia, designed for small and medium businesses that want a straightforward, well-organised way to manage contacts, opportunities and follow-ups. It keeps a full history of every relationship and offers customisable sales pipelines.
Capsule integrates with popular UK small-business tools such as Xero, FreeAgent, Sage and Mailchimp, and offers a free plan for up to 250 contacts.
Capsule CRM
£18
per user/month
HubSpot CRM
£15
per user/month
Based on 58 reviews
Starting price
£15/user/month
of reviewers rated it
4 stars or above
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Easy-to-use UK-built CRM for managing contacts, sales pipelines and tasks, with a free tier and strong integrations for small businesses. It is listed under CRM Software on Stack Match.
Capsule CRM starts from £18/user/month. A free trial is available. A free version is also available.
Key features include: Contact & relationship management, Customisable sales pipelines, Task & activity tracking, Email integration, Xero & FreeAgent integrations, Custom fields & tags.
Integration information has not been listed yet.
Capsule (Zestia) offers support via Email, Knowledge Base.
Capsule CRM is available in United Kingdom, Global.
Typical company sizes, industries, and job titles based on verified Stack Match reviews.
Ease of useBased on 58 reviews
Operations Manager
↗ 16%Information Technology and Services
Top SectorReal advantages and drawbacks of Capsule CRM highlighted by verified users.
Overall sentimentBased on 58 reviews
86% positive reviews out of 58
I just needed to stop losing track of enquiries. The pipeline and tasks do exactly that and the free tier got me going.
Megan Fraser
Operations Manager, 501-1000 employees
“Contact and relationship history is clear and complete.”
5% negative reviews out of 58
Simple and pleasant to start with, but we needed a lot more automation and reporting as we scaled.
Priya Fielding
Head of Sales, 1 employees
“Shallow reporting.”
Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
Allows you to manage and streamline contact & relationship management operations efficiently inside your business workflows.
Allows you to manage and streamline customisable sales pipelines operations efficiently inside your business workflows.
Allows you to manage and streamline task & activity tracking operations efficiently inside your business workflows.
Allows you to manage and streamline email integration operations efficiently inside your business workflows.
Allows you to manage and streamline xero & freeagent integrations operations efficiently inside your business workflows.
Allows you to manage and streamline custom fields & tags operations efficiently inside your business workflows.
FeaturesBased on 58 reviews
Value for moneyBased on 58 reviews
Ideal for businesses ready to explore and get started with basic operations
Ideal for businesses ready to explore and get started with basic operations
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Integration information has not been listed yet.
Customer ServiceBased on 58 reviews
Based on 58 reviews
Managing Director, Oakwell Trading
Contact history in one place means anyone can pick up a conversation and know where it stands.
It is genuinely easy to use without a load of setup.
Marketing features are basic, so we use a separate email tool.
Operations Manager
LinkedIn verifiedContact history in one place means anyone can pick up a conversation and know where it stands.
It is genuinely easy to use without a load of setup.
The mobile app is functional rather than brilliant.
Capsule (Zestia) Response— responded on 12 June 2026
Thanks for the review. Great to hear Capsule fits the way your team sells.
Sales Manager, Marlow Digital
LinkedIn verifiedThe customisable pipeline matches how we actually sell, and tasks keep the team on top of follow ups.
Contact and relationship history is clear and complete.
A few advanced features sit on the higher tiers.
Sales Manager
LinkedIn verifiedSimple and affordable and it stopped enquiries slipping through. Reporting could be richer.
Very easy to pick up.
Basic marketing features.
Managing Director, Whitfield Studio
The right size of CRM for us. Advanced automation sits on plans above ours.
Good integrations with UK accounting tools.
Basic marketing features.
Director, Danebridge Ltd
Covers our pipeline and tasks nicely. The mobile app is fine rather than great.
Good integrations with UK accounting tools.
Reporting is a bit shallow.
Capsule (Zestia) Response— responded on 18 May 2026
Thanks for the review. Great to hear Capsule fits the way your team sells.
Director, Linden Associates
We tried Salesforce and it was overkill. Capsule gives us pipelines and contact history without the complexity or the cost.
The pipeline bends to our sales process.
Very large sales teams may want more automation.
Operations Manager, Farrow Consulting
LinkedIn verifiedBeing a UK company their support understands our context, and the tool is refreshingly simple.
It is genuinely easy to use without a load of setup.
Very large sales teams may want more automation.
Capsule (Zestia) Response— responded on 12 May 2026
Thanks for the review. Great to hear Capsule fits the way your team sells.
Account Manager
The right size of CRM for us. Advanced automation sits on plans above ours.
Good integrations with UK accounting tools.
Reporting is a bit shallow.
Operations Manager, Mersey
LinkedIn verifiedSimple and affordable and it stopped enquiries slipping through. Reporting could be richer.
Very easy to pick up.
Reporting is a bit shallow.
Head of Sales, Carrick Consulting
Simple and pleasant to start with, but we needed a lot more automation and reporting as we scaled.
Easy to set up.
Shallow reporting.
Business Owner
Easy to use and it syncs with our accounts. Marketing is basic so we pair it with something else.
Good integrations with UK accounting tools.
Mobile app is average.
Director, Kingsway Partners
Covers our pipeline and tasks nicely. The mobile app is fine rather than great.
Good integrations with UK accounting tools.
Mobile app is average.
Capsule (Zestia) Response— responded on 13 April 2026
Thanks for the review. Great to hear Capsule fits the way your team sells.
Business Development Manager, Northgate Digital
I just needed to stop losing track of enquiries. The pipeline and tasks do exactly that and the free tier got me going.
The Xero and FreeAgent integrations are a real plus for us.
Nothing that slows us down.
Operations Manager, Hartley Ltd
LinkedIn verifiedThe right size of CRM for us. Advanced automation sits on plans above ours.
Very easy to pick up.
Reporting is a bit shallow.
Founder, Hartley Services
LinkedIn verifiedKeeps our contacts and deals in order, though larger teams may find the automation thin.
Affordable.
Light reporting.
Business Development Manager, Bramley Digital
Being a UK company their support understands our context, and the tool is refreshingly simple.
Free tier makes it easy to start.
A few advanced features sit on the higher tiers.
Business Owner, Linden Digital
It is easy and tidy but we wanted more from the reporting and the marketing side as we grew.
Good accounting integrations.
Nothing worth noting.
Business Owner, Brindley Ltd
LinkedIn verifiedKeeps our contacts and deals in order, though larger teams may find the automation thin.
Affordable.
Light reporting.
Business Owner, Danebridge Studio
The customisable pipeline matches how we actually sell, and tasks keep the team on top of follow ups.
The Xero and FreeAgent integrations are a real plus for us.
The mobile app is functional rather than brilliant.
Operations Manager, Redgate Solutions
We tried Salesforce and it was overkill. Capsule gives us pipelines and contact history without the complexity or the cost.
The pipeline bends to our sales process.
The mobile app is functional rather than brilliant.
Founder, Prospect Studio
Being a UK company their support understands our context, and the tool is refreshingly simple.
Great value against the bigger CRMs.
The mobile app is functional rather than brilliant.
Founder, Northgate Partners
Being a UK company their support understands our context, and the tool is refreshingly simple.
It is genuinely easy to use without a load of setup.
Reporting could go a bit deeper.
Sales Manager, Farrow Trading
It syncs neatly with Xero and FreeAgent so our sales and books are not living in separate worlds.
It is genuinely easy to use without a load of setup.
The mobile app is functional rather than brilliant.
Business Development Manager, Hartley Services
Simple and affordable and it stopped enquiries slipping through. Reporting could be richer.
Fair pricing.
Mobile app is average.
Managing Director, Pennine Solutions
LinkedIn verifiedIt syncs neatly with Xero and FreeAgent so our sales and books are not living in separate worlds.
Contact and relationship history is clear and complete.
Reporting could go a bit deeper.
Operations Manager, Northgate Ltd
Contact history in one place means anyone can pick up a conversation and know where it stands.
Free tier makes it easy to start.
Nothing that slows us down.
Managing Director, Marlow Digital
Easy to use and it syncs with our accounts. Marketing is basic so we pair it with something else.
Clear pipeline and contact history.
Reporting is a bit shallow.
Account Manager, Blackwood
We tried Salesforce and it was overkill. Capsule gives us pipelines and contact history without the complexity or the cost.
The pipeline bends to our sales process.
Very large sales teams may want more automation.
Head of Sales, Thames Ltd
Easy to use and it syncs with our accounts. Marketing is basic so we pair it with something else.
Fair pricing.
Nothing worth noting.
Capsule (Zestia) Response— responded on 1 October 2025
Thanks for the review. Great to hear Capsule fits the way your team sells.