Capsule CRM
HubSpot CRM
Comparison
Capsule CRM vs HubSpot CRM
A data-driven, side-by-side comparison for UK businesses. Provider data is verified by our research team and every review is moderated before publishing.
Updated 5 July 2026
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Starting price
£18/user/month
Starting price
£15/user/month
At a glance
Who wins, category by category
Category-by-category winners based on verified user ratings, each scored out of 5.
Capsule CRM
HubSpot CRM
Analytics
Ratings, visualised
The four dimensions every reviewer rates, shown two ways — bars for side-by-side magnitude, gauges for the head-to-head on each.
Rating by category
Head to head by category
Sentiment
How reviewers feel
Positive (4 to 5 stars), neutral (3 stars) and negative (1 to 2 stars) sentiment across all verified reviews.
Capsule CRMPositive sentiment
- Positive86%
- Neutral9%
- Negative5%
HubSpot CRMPositive sentiment
- Positive86%
- Neutral10%
- Negative4%
Pricing
Pricing compared
Entry price, free plans and trials at a glance. A lower starting price is not everything, but it is where most UK businesses begin.
Capsule CRM
Free trialEasy-to-use UK-built CRM for managing contacts, sales pipelines and tasks, with a free tier and strong integrations for small businesses.
- Easy to use
- Xero & FreeAgent integrations
- Built in the UK
HubSpot CRM
Free trialPopular all-in-one CRM with free contact management plus paid sales, marketing and service hubs used widely by UK scale-ups.
- Genuinely free core CRM
- All-in-one sales & marketing
- Strong UK partner network
Features
Full feature comparison
Every data point we track for Capsule CRM and HubSpot CRM, side by side.
Head to head
Verified data & user ratings
- Easy to use
- Xero & FreeAgent integrations
- Built in the UK
- Genuinely free core CRM
- All-in-one sales & marketing
- Strong UK partner network
Voices
What real users say
The strongest praise and the most common complaint, pulled from verified reviews of each product.
Capsule CRMMegan Fraser
Operations Manager, 501-1000 employees
“Contact and relationship history is clear and complete.”
Priya Fielding
Head of Sales, 1 employees
“Shallow reporting.”
HubSpot CRMLucy Foster
Head of Growth, 501-1000 employees
“It scales from tiny to large without a migration.”
Grace T.
Managing Director, 51-200 employees
“Costs escalated far too quickly.”
Our verdict
Which should you choose?
These two products are evenly matched on our ratings — your choice will come down to pricing, local support and the specific features your team relies on.