QuickBooks Online Advanced logo
vs
Sage Sole Trader logo

Comparison

QuickBooks Online Advanced vs Sage Sole Trader

A data-driven, side-by-side comparison for UK businesses. Provider data is verified by our research team and every review is moderated before publishing.

Updated 5 July 2026

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Starting price

US$235/mo

Sage Sole Trader logo
Sage Sole Trader
4.3(90 reviews)

Starting price

£6/mo

At a glance

Who wins, category by category

Category-by-category winners based on verified user ratings, each scored out of 5.

QuickBooks Online Advanced logo
vs
Sage Sole Trader logo
4.3
Overall Rating
4.3
4.0
Ease of UseSage Sole Trader
4.4
3.9
Value for MoneySage Sole Trader
4.3
4.2
Customer ServiceQuickBooks Online Advanced
3.9
4.4
FunctionalityQuickBooks Online Advanced
4.1

Analytics

Ratings, visualised

The four dimensions every reviewer rates, shown two ways — bars for side-by-side magnitude, gauges for the head-to-head on each.

Rating by category

Head to head by category

QuickBooks Online AdvancedSage Sole Trader
Ease of Use4.0/4.4
Value for Money3.9/4.3
Customer Service4.2/3.9
Functionality4.4/4.1
012345

Sentiment

How reviewers feel

Positive (4 to 5 stars), neutral (3 stars) and negative (1 to 2 stars) sentiment across all verified reviews.

QuickBooks Online Advanced logoQuickBooks Online Advanced
120 reviews
83%

Positive sentiment

  • Positive83%
  • Neutral9%
  • Negative8%
Sage Sole Trader logoSage Sole Trader
90 reviews
83%

Positive sentiment

  • Positive83%
  • Neutral9%
  • Negative8%

Pricing

Pricing compared

Entry price, free plans and trials at a glance. A lower starting price is not everything, but it is where most UK businesses begin.

QuickBooks Online Advanced

US$235/month

Sage Sole Trader

£6/month

Prices are shown in each vendor's billing currency and aren't directly comparable — check the live exchange rate before deciding.

QuickBooks Online Advanced

Free trial

The most powerful QuickBooks Online plan, built for scaling businesses that need deeper reporting, more users, custom roles, batch invoicing, workflow automation and a dedicated account team.

US$235/ month
  • Custom reporting and dashboards
  • Workflow automation
  • Up to 25 users with custom roles

Sage Sole Trader

Free trial

Low cost cloud bookkeeping built for UK sole traders and the self employed, with expense tracking, a running tax estimate, bank feeds and Making Tax Digital for Income Tax submissions from one simple app.

£6/ month
  • Running tax estimate
  • Making Tax Digital for Income Tax submissions
  • Receipt capture and bank feeds

Features

Full feature comparison

Every data point we track for QuickBooks Online Advanced and Sage Sole Trader, side by side.

User ratings
Overall rating
4.3
4.3
Ease of Use
4.0
4.4
Value for Money
3.9
4.3
Customer Service
4.2
3.9
Functionality
4.4
4.1
Pricing & plans
Starting price
US$235/mo
£6/mo
Free trial
Free version
Pricing plans
1
1
Top features
Standout capabilities
  • Custom reporting and dashboards
  • Workflow automation
  • Up to 25 users with custom roles
  • Running tax estimate
  • Making Tax Digital for Income Tax submissions
  • Receipt capture and bank feeds
Best for
Ideal customer
The most powerful QuickBooks Online plan, built for scaling businesses that need deeper reporting, more users, custom roles, batch invoicing, workflow automation and a dedicated account team.
Low cost cloud bookkeeping built for UK sole traders and the self employed, with expense tracking, a running tax estimate, bank feeds and Making Tax Digital for Income Tax submissions from one simple app.

Voices

What real users say

The strongest praise and the most common complaint, pulled from verified reviews of each product.

QuickBooks Online Advanced logoQuickBooks Online Advanced
K

Kwame S.

VP Finance, 201-500 employees

Priority support is a real step up from the lower plans.

P

Paul Hancock

Controller, 51-200 employees

Outgrew the platform on revenue recognition.

Sage Sole Trader logoSage Sole Trader
L

Layla L.

Self employed Contractor, Self-employed employees

Genuinely phone first, which suits how I work.

J

Jessica S.

Side Business Owner, Self-employed employees

Bank feed reliability let me down.

Our verdict

Which should you choose?

These two products are evenly matched on our ratings — your choice will come down to pricing, local support and the specific features your team relies on.